Practitioners and researchers have developed strong interest in how Advanced manufacturing technology - AMT can be used as a competitive tool in the global economy. A growing number of organizations are now adopting AMT to cope with recent
phenomena in today’s competitive environment such as fragmented mass markets, shorter product life cycle and increased demand for customization. Although AMT can help manufacturers compete under these challenging circumstances, they often serve as a double-edged sword, imposing organizational challenges while providing distinct competitive advantage when successfully implemented international business strategies.
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